FAQ

Below you will find commonly asked questions. Please contact us if you need any additional information.

• What size trucks are available to carry my advertising?
• How do you determine the best route for the trucks carrying my ads?
• Can I get feedback on the success of my advertising campaign?
• How are the ads secured to the trucks?

Q:What size trucks are available to carry my advertising?
A: Our fleet consists of a variety of box trucks ranging from 10’ – 24’

Q: How does HOPP Industries determine where to place my advertising?
A: The HOPP Industries truckside measurement system is as easy as one, two, three.

1. The first step of our process involves compiling trucking manifests from our carriers on a daily basis.
2. Next, the data is entered into routing software and truck routes are determined and plotted on the coverage map.
3. The last step of the process involves analyzing the truck routes against annual average traffic averages to compute a viewership figure. The calculation uses the following assumptions, which are truckside advertising standards:
   • Department of Transportation 24-hour traffic figures
   • 1.38 viewers per car
   • 66% of all traffic travels within a 12 hour period
   • 85% of on-coming traffic can view advertisement
   • 7.5% of same side traffic can view advertisement

Q: How can I get information detailing the success of the truckside advertising plan?l
A:There are numerous reports generated by the Hopp Industries measurement system which allow the advertiser to quickly assess daily truck routes, coverage areas, and daily viewership numbers.

Client / Project Overview

Prior to the launch of all Hopp Industries' truckside advertising campaigns, a client/project overview statement is thoroughly completed to help ensure consistency and accuracy throughout the campaign. Client, agency and market information are represented on one form along with selected program/measurement data. (See example).

Daily Trucking Manifest

Trucking manifests are filled out and delivered daily to Hopp Industries. Manifests specify important detailed information, such as the trucking company, trailer number, starting time, end time, and cities/zip codes of pick-ups and deliveries. Before a trucking manifest is turned into Hopp Industry, the vinyl must be inspected for defects and initialed by the driver. Daily trucking manifests are then signed off on by the driver & the Hopp Industries account executive assigned to the campaign. (See example DTM).

Route Overview / Coverage Map

Data from the daily trucking manifest is entered into routing software and truck routes are determined. Next, the routing software plots the truck route on a coverage map and the information is analyzed against annual average 24-hour traffic figures. (See example RO).

Average Daily Viewership Report

The average daily viewership report is a break out of daily truck activity, which is then analyzed against annual average 24-hour traffic figures. The average daily viewership is calculated using the truckside advertising industry standard assumptions. (See example ADVR).

Monthly Viewership Report

The monthly viewership report is a detailed overview of trucking manifests and oute maps for each vehicle carrying your advertisement. We verify assignment of your ad to the proper truck and truck route. Daily trucking manifests are entered into a routing software, then calculated against annual average 24 hour traffic levels. (See example MVR).